LZLJ(SZ:000568) KAIYUAN SECURITIES·2025-05-05 11:43Investment Rating - The investment rating for Luzhou Laojiao is maintained at "Buy" [1][5]. Core Views - The company achieved a revenue of 31.2 billion yuan in 2024, a year-on-year increase of 3.2%, and a net profit attributable to shareholders of 13.47 billion yuan, up 1.7% year-on-year. The fourth quarter of 2024 saw a revenue decline of 16.9% year-on-year, with a net profit decrease of 29.9% [5][6]. - For the first quarter of 2025, the company reported a revenue of 9.35 billion yuan, a year-on-year increase of 1.78%, and a net profit of 4.593 billion yuan, up 0.41% year-on-year, aligning with market expectations [5]. - The company is focusing on long-term healthy development by adjusting growth expectations based on product pricing and market order, maintaining a long-term perspective [5]. Financial Summary - In 2024, the company’s mid-to-high-end liquor revenue was 27.59 billion yuan, a year-on-year increase of 2.8%, with sales volume increasing by 14.4% and price decreasing by 10.2% [6]. - The company’s sales cash collection in 2024 was 40.04 billion yuan, a year-on-year increase of 26.7%, which was higher than the revenue growth rate [7]. - The gross profit margin for 2024 decreased by 0.8 percentage points to 87.5%, while the net profit margin decreased by 0.6 percentage points to 43.2% [8]. - The company’s earnings per share (EPS) for 2025 is projected to be 9.47 yuan, with net profits expected to be 13.94 billion yuan, reflecting a year-on-year growth of 3.4% [10][11].