Investment Rating - The report maintains a "Buy" rating for the company [2] Core Views - The company experienced a revenue decline of 1.7% and a net profit drop of 37.7% in 2024, with a stable growth in direct sales channels but pressure in distribution channels [5][6] - In Q1 2025, the company reported a revenue increase of 1.5% but a net profit decrease of 38.0%, indicating ongoing challenges [5] - The company is focusing on developing customized products and collaborating with new retail forces, which is expected to accelerate growth in direct sales channels [5][6] - The EPS forecast for 2025 and 2026 has been adjusted to 0.97 and 1.08 yuan, respectively, corresponding to a PE ratio of 27 times for 2025 [5][6] Financial Performance Summary - In 2024, the company achieved total revenue of 1.868 billion yuan, with a net profit of 84 million yuan, reflecting a significant decline compared to the previous year [5][6] - The direct sales channel generated revenue of 810 million yuan, up 4.3% year-on-year, while the distribution channel saw a revenue decline of 6.0% to 1.05 billion yuan [5][6] - The company’s gross margin remained stable at 23.7%, but the net profit margin decreased by 2.6 percentage points to 4.5% due to increased share-based payment expenses [5][6] - For Q1 2025, the direct sales channel revenue was approximately 280 million yuan, a 7% increase year-on-year, while the distribution channel revenue was about 230 million yuan, down 3.92% [5][6] Financial Forecasts - The company’s total revenue is projected to reach 2.015 billion yuan in 2025, with a net profit of 94 million yuan, reflecting a 13% increase year-on-year [6][13] - The EPS is expected to grow from 0.86 yuan in 2024 to 0.97 yuan in 2025, indicating a recovery trend [6][14] - The company’s operating profit is forecasted to be 120 million yuan in 2025, slightly down from 122 million yuan in 2024 [6][14]
千味央厨（001215）：经营短期承压，期待需求恢复