顾家家居（603816）：内外销经营稳健，分红持续提升

Investment Rating - The report maintains a "Buy" rating for the company, with a target price yet to be specified [6]. Core Views - The company has shown robust performance in both domestic and international sales, with a notable increase in dividends, reflecting strong cash flow management [2]. - In Q1 2025, the company reported revenues of 4.914 billion yuan, a year-on-year increase of 13.0%, and a net profit of 519 million yuan, up 23.5% year-on-year [1]. - The company is undergoing significant organizational changes and strategic adjustments to enhance operational efficiency and adapt to market pressures [1]. Financial Performance Summary - For 2024, the company expects revenues of 18.48 billion yuan, a decrease of 3.8% year-on-year, with a net profit of 1.417 billion yuan, down 29.4% year-on-year [1]. - The gross margin for 2024 is projected at 32.72%, a slight decrease of 0.1 percentage points, while the net profit margin is expected to be 7.67%, down 2.8 percentage points [1]. - The company plans to distribute dividends of 1.13 billion yuan in 2024, increasing the payout ratio to 80% [2]. Product Segment Analysis - Sofa sales reached 10.204 billion yuan in 2024, growing by 9.1%, with a gross margin of 35.37% [3]. - Custom furniture revenue was 992 million yuan, up 12.7%, with a gross margin of 28.12% [3]. - Bedroom products and integrated products saw declines in revenue, with bedroom products down 20.8% and integrated products down 19.5% [3]. Domestic Sales Insights - Domestic sales revenue for 2024 is expected to be 9.361 billion yuan, a decrease of 14.4% year-on-year, with a gross margin of 37.03% [4]. - The company is focusing on product differentiation and enhancing its product matrix to improve market competitiveness [4]. - E-commerce strategies have shown positive results, contributing to growth in retail sales [4]. International Sales Insights - International sales revenue for 2024 is projected at 8.367 billion yuan, an increase of 11.3% year-on-year, with a gross margin of 27.15% [5]. - The company has established stable partnerships with key clients and expanded its presence in various international markets, achieving significant growth [5]. - The management of the U.S. mattress factory is improving, and the company is aggressively pursuing non-U.S. markets [5]. Profit Forecast Adjustments - The profit forecast has been adjusted, with expected net profits for 2025, 2026, and 2027 at 1.871 billion yuan, 2.041 billion yuan, and 2.217 billion yuan respectively [9]. - The company is expected to maintain a price-to-earnings ratio of 11X for 2025, reflecting a positive outlook for future earnings growth [9].