豫园股份：深化东方生活美学战略，进一步瘦身健体、拥轻合重

Investment Rating - The report does not provide a specific investment rating for the company [1] Core Views - The company is focusing on deepening its "Oriental Lifestyle Aesthetics" strategy while optimizing its business structure and enhancing operational efficiency [4][5] - The company is experiencing pressure on its operating performance primarily due to the overall industry conditions affecting its gold and jewelry business, which is slowly recovering [1][2] Financial Performance Summary - In Q1 2025, the company achieved revenue of 8.782 billion yuan, a year-on-year decrease of 49.0%, and a net profit attributable to the parent company of 52 million yuan, down 71.2% [1] - The jewelry fashion business reported revenue of 5.179 billion yuan in Q1 2025, a decline of 60.2%, but the gross margin improved by 2.62 percentage points to 9.75% due to an increase in retail business proportion [2] - The company’s restaurant management and service business generated revenue of 262 million yuan, down 23.0%, while other segments also saw declines, with the overall performance impacted by market conditions [3] Business Strategy and Development - The company is actively adjusting its jewelry fashion business layout to enhance product strength through cultural, design, craftsmanship, quality, service, and scenario aspects [2] - The company is also focusing on building a unique scene by integrating industrial ecological resources and is making progress in its globalization efforts, including opening its first overseas restaurant [3] Profitability and Cash Flow - The company’s gross margin in Q1 2025 was 16.1%, an increase of 2.4 percentage points, with various business segments showing year-on-year gross margin improvements [4] - The company reported a net cash inflow from operating activities of 320 million yuan in Q1 2025, indicating a stable cash flow situation [4] Earnings Forecast - The company is expected to achieve net profits attributable to the parent company of 1.061 billion yuan, 1.656 billion yuan, and 2.097 billion yuan for the years 2025, 2026, and 2027, respectively, with corresponding P/E ratios of 20.6X, 13.2X, and 10.4X [5]