LONCIN(SH:603766) Tianfeng Securities·2025-05-06 03:48Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative return of over 20% within the next six months [7][18]. Core Views - The company's net profit for Q1 exceeded expectations, driven by the accelerated growth of its high-end brand "Wuji" [5][6]. - The company is expected to achieve a revenue of 16.82 billion yuan in 2024, representing a year-on-year growth of 28.74%, and a net profit of 1.12 billion yuan, up 92.19% year-on-year [6][5]. - The report highlights the strong performance of the "Wuji" brand, which saw a revenue increase of 111.43% in 2024, with significant contributions from both domestic and international markets [3][5]. Financial Performance Summary - For 2024, the company is projected to achieve a gross margin of 17.59%, a net profit margin of 6.67%, and a non-recurring net profit margin of 6.51% [5]. - The company reported a single-quarter revenue of 46.04 billion yuan in Q4 2024, a year-on-year increase of 24.35%, but a significant decline in net profit [2]. - The first quarter of 2025 is expected to show a revenue of 46.46 billion yuan, reflecting a year-on-year growth of 40.98% and a net profit of 5.07 billion yuan, up 96.79% year-on-year [2]. Brand and Market Development - The "Wuji" brand has established itself as a leading high-end motorcycle brand in China, with plans to deepen its presence in the European market and expand into Latin America and Southeast Asia [3][4]. - The company has launched new products that have gained significant market traction, including the SR250GT and CU525, which have redefined their respective market segments [3]. - The all-terrain vehicle (ATV) segment is also showing promising growth, with sales revenue reaching 403 million yuan in 2024, a year-on-year increase of 73.85% [4]. Profit Forecast - The profit forecast for the company has been adjusted upwards, with expected net profits of 1.80 billion yuan, 2.11 billion yuan, and 2.42 billion yuan for 2025, 2026, and 2027 respectively [5][6].