Huafa Properties(600325) 长江证券·2025-05-06 08:45Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Views - In the short term, the company has ample sellable land reserves, which will support future sales once market demand improves [2][11]. - In the long term, the industry supply structure is optimizing, and the company is expected to focus on its home base in Zhuhai, deepen its presence in core cities, and pursue quality growth through solid investments [2][11]. - The company is actively repurchasing shares for employee stock ownership plans or equity incentives, effectively aligning shareholder interests with management interests, having repurchased 4.67 million shares (0.17% of total share capital) by the end of March 2025 [2][11]. Financial Performance - In Q1 2025, the company achieved operating revenue of 18.48 billion (up 164.1%), but the net profit attributable to shareholders decreased by 45.4% to 190 million, with a non-recurring net profit of 180 million (down 45.9%) and a comprehensive gross margin of 8.8% (down 6.2 percentage points) [6][11]. - The company's total sales in Q1 2025 reached 29.49 billion (up 44.8%), with a sales area of 1.082 million square meters (up 58.0%) and an average sales price of 27,000 per square meter (down 8.3%) [11]. - The company maintained a strong sales ranking, moving up two places to 8th nationally according to CRIC [11]. Land Acquisition and Investment - In Q1 2025, the company acquired one project in Chengdu, with a total land acquisition amount of 1.99 billion (down 65.3%) and a land area of 79,000 square meters (down 14.7%) [11]. - The company has been cautious in land investments, with a year-on-year decline in both the amount and area of land acquired [11]. - As of the end of 2024, the company had unsold land reserves of 1.212 million square meters, ensuring sufficient inventory for future sales [11].