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盐津铺子(002847):2024年年报及2025年一季报点评:大单品势能提升,新渠道持续拓展
YanKershopYanKershop(SZ:002847) EBSCN·2025-05-06 09:48

Investment Rating - The report maintains a "Buy" rating for the company [4][6]. Core Views - The company achieved a revenue of 5.304 billion yuan in 2024, representing a year-on-year growth of 28.89%, and a net profit of 640 million yuan, up 26.53% year-on-year [1][4]. - The company continues to expand its product categories and channels, with significant growth in its major products, particularly in the spicy snacks and dried fruit segments [2][4]. - The company is focusing on optimizing its cost structure and improving operational efficiency, which has led to a decrease in expense ratios [3][4]. Revenue and Profitability - In 2024, the company reported revenues of 5.304 billion yuan, with a net profit of 640 million yuan, and a net profit margin of 12.07% [1][3]. - The revenue growth rates for major product categories in 2024 were as follows: spicy snacks at 32.36%, deep-sea snacks at 9.10%, baked potato products at 17.31%, and dried fruits and nuts at 81.50% [2]. Channel Expansion - The company is actively expanding its sales channels, with revenue from direct supermarkets, distribution, and e-commerce channels reported at 1.88 billion yuan, 3.956 billion yuan, and 1.159 billion yuan respectively in 2024 [2]. - The company is also entering high-end membership stores and overseas markets, particularly in Southeast Asia, to drive future growth [2]. Cost Structure and Efficiency - The gross margin for 2024 was reported at 30.69%, with a slight decline in Q1 2025 due to changes in channel structure [3]. - The company has successfully reduced its sales and management expense ratios, indicating improved operational efficiency [3]. Profit Forecast and Valuation - The profit forecasts for the company are maintained at 855 million yuan for 2025 and 1.225 billion yuan for 2027, with corresponding EPS estimates of 3.13 yuan and 4.49 yuan [4][10]. - The current P/E ratios are projected to be 29 for 2025, 24 for 2026, and 20 for 2027, reflecting a favorable valuation outlook [4][10].