King's Luck(SH:603369) HUAXI Securities·2025-05-06 11:24Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company aims for a revenue growth target of 5-12% for 2025, with net profit growth slightly lower than revenue growth, maintaining a balance between profit growth and operational quality [9] - In 2024, the company achieved an operating revenue of 11.544 billion, a year-on-year increase of 14.32%, and a net profit attributable to the parent company of 3.412 billion, up 8.80% year-on-year, meeting market expectations [2] - For Q1 2025, the company reported an operating revenue of 5.099 billion, a year-on-year increase of 9.17%, and a net profit of 1.644 billion, up 7.27% year-on-year, slightly exceeding market expectations [2] Summary by Sections Revenue Performance - The company’s contract liabilities at the end of 2024 and Q1 2025 were 1.593 billion and 0.538 billion respectively, showing significant year-on-year declines of 33.65% and 44.68%, indicating a trend of reducing pressure on channels [3] - The revenue from premium products (特 A+/特 A 类) accounted for 93.88% of total revenue in 2024, with respective year-on-year growth rates of 15.17% and 16.61% [4] Market Positioning - The company is solidifying its position as a leader in the mid-to-high-end market while expanding into both premium and lower-end segments [4] - In 2024, the company’s revenue growth in domestic and foreign markets was 13.32% and 27.37% respectively, with foreign revenue accounting for 8.02% of total revenue [5] Strategic Development - The company plans to continue its focus on the Yangtze River Delta integration strategy, optimizing its product lines and expanding its dealer network [6] - The company added 130 and 164 new dealers in domestic and foreign markets respectively in 2024, indicating a stable and improving dealer network [6] Profitability Analysis - The company’s gross margin decreased by 3.60 percentage points in 2024 and by 0.60 percentage points in Q1 2025, primarily due to increased competition and rising costs [7] - The net profit margin also saw a slight decline, with net profit margins of 29.6% in 2024 and 29.0% in Q1 2025 [8] Financial Forecast - The revenue forecast for 2025 has been adjusted down from 13.025 billion to 12.606 billion, and net profit from 3.952 billion to 3.653 billion [9] - The report projects an EPS of 2.93 for 2025, with a corresponding valuation of 16x for 2025 [9]