Investment Rating - The report maintains a "Buy" rating for the company [4][6]. Core Views - The company experienced a revenue decline of 1.71% year-on-year in 2024, with total revenue reaching 1.868 billion yuan and a significant drop in net profit by 37.67% to 84 million yuan [1][4]. - The first quarter of 2025 showed a slight revenue increase of 1.5% year-on-year, amounting to 470 million yuan, but net profit decreased by 37.98% to 21 million yuan [1][4]. - The company is expected to gradually recover its profit margins through customer expansion and channel empowerment, despite a challenging competitive environment [4]. Summary by Sections Financial Performance - In 2024, the company reported total revenue of 1.868 billion yuan, a decrease of 1.71% year-on-year, and a net profit of 84 million yuan, down 37.67% [1][5]. - The first quarter of 2025 saw total revenue of 470 million yuan, reflecting a 1.5% increase year-on-year, while net profit fell to 21 million yuan, a decline of 37.98% [1][5]. Product and Channel Analysis - Traditional product revenues faced pressure, with fried and baked goods declining by 11.87% and 4.28% respectively, while steamed and prepared dishes saw growth of 5.41% and 21.84% [2]. - Direct sales channels maintained steady growth, with revenue increasing by 4.34% to 809 million yuan, while distribution channels faced a 6.04% decline [2]. Profitability and Cost Structure - The gross margin for 2024 was 23.66%, slightly down from the previous year, with a notable increase in sales expense ratio to 5.40% due to increased market investment [3]. - The net profit margin for 2024 was 4.48%, down 2.58 percentage points year-on-year, but is expected to improve with operational efficiency and product structure adjustments [3]. Earnings Forecast and Valuation - The net profit forecast for 2025 and 2026 has been revised down to 99 million yuan and 111 million yuan, respectively, reflecting a 50% and 56% reduction from previous estimates [4]. - The current stock price corresponds to a P/E ratio of 27 for 2025, with expectations for gradual recovery in profit margins [4][5].
千味央厨（001215）：2024年年报及25年一季报点评：短期业绩承压，25年积极应对