BEAR APPLIANCE(SZ:002959) ZHESHANG SECURITIES·2025-05-07 10:30Investment Rating - The investment rating for the company is "Buy" [4] Core Views - The company reported a revenue of 1.32 billion yuan in Q1 2025, representing a year-on-year increase of 10.6%. However, the net profit attributable to the parent company decreased by 14.0% year-on-year to 130 million yuan, while the net profit after deducting non-recurring items increased by 8.2% year-on-year to 120 million yuan [1][2] Summary by Sections Revenue Growth - The revenue growth in Q1 was primarily driven by the consolidation of Roman's financials and the expansion of the national subsidy for small household appliances. The online retail sales of health pots, rice cookers, and steamers saw significant year-on-year increases of 38.4%, 13.0%, and 19.0%, respectively, during the period from December 30, 2024, to March 30, 2025 [2] Profitability Improvement - The company's net profit margin in Q1 was 9.8%, which is a decrease of 2.8 percentage points year-on-year but an increase of 3.2 percentage points quarter-on-quarter. The gross profit margin decreased by 1.7 percentage points year-on-year to 36.8%. The sales expense ratio, management expense ratio, R&D expense ratio, and financial expense ratio improved year-on-year by 2.6, 0.4, 0.7, and -0.2 percentage points, respectively [3] Profit Forecast and Valuation - The expansion of national subsidies for small household appliances is expected to benefit the company, along with cost optimization that may lead to improved profit margins. The forecasted net profits attributable to the parent company for 2025-2027 are 400 million, 440 million, and 470 million yuan, representing year-on-year growth rates of 39.8%, 8.9%, and 7.7%, respectively. The corresponding price-to-earnings ratios at the current stock price are projected to be 18x, 17x, and 15x [4]