YanKershop(SZ:002847) Zhongyuan Securities·2025-05-07 12:12Investment Rating - The report assigns a rating of "Accumulate" to the company, indicating a potential increase of 5% to 15% relative to the CSI 300 index over the next six months [13]. Core Insights - The company reported a revenue of 5.304 billion yuan for 2024, representing a year-on-year increase of 28.89%, and a net profit of 640 million yuan, up 26.53% year-on-year [7][10]. - The growth rate of the company's main business revenue is high but shows signs of narrowing, with a revenue increase of 25.69% in Q1 2025 compared to the same period in 2024, a decrease of 11.31 percentage points [7]. - The sales proportion from direct KA channels has decreased to 3.55%, while the distribution and e-commerce proportions have increased to 74.59% and 21.86%, respectively, indicating a shift in sales strategy [7]. - The revenue share of spicy snacks, egg products, and dried fruits/nuts has expanded, reflecting changing consumer preferences [7]. - The average factory price has decreased by 0.74% year-on-year, indicating a downward shift in product structure to adapt to new consumption trends [7][8]. - The company's gross margin declined to 30.69% in 2024, down 2.85 percentage points from the previous year, attributed to a decrease in consumer spending and increased competition [10]. - The report forecasts earnings per share of 2.89 yuan, 3.70 yuan, and 4.37 yuan for 2025, 2026, and 2027, respectively, with corresponding price-to-earnings ratios of 30.23, 23.61, and 19.99 [10].