周大生（002867）：金价高企抑制需求，结构转型正当时

Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative performance increase of over 15% against the benchmark index in the next 6 to 12 months [7]. Core Views - The surge in gold prices has suppressed demand, leading to a decline in the willingness of franchisees to stock products, which further amplifies the company's performance volatility. Short-term demand will face pressure due to high gold prices, but the company's proactive product structure transformation may alleviate industry pressures [5][6]. - The company has adjusted its revenue forecasts for 2025-2027 to 140.1 billion, 151.3 billion, and 159.1 billion yuan respectively, reflecting a growth of 0.9%, 8.0%, and 5.1%. The net profit attributable to the parent company is projected to be 10.7 billion, 12.0 billion, and 12.8 billion yuan, with growth rates of 6.1%, 12.3%, and 6.4% [5][6]. - The company's performance in 2024 and Q1 2025 was below expectations, with a revenue decline of 14.73% year-on-year in 2024 and a 47.28% decline in Q1 2025. The net profit for 2024 decreased by 23.25% year-on-year, and Q1 2025 saw a 26.12% decline [5][6]. Summary by Sections Financial Performance - In 2024, the company achieved a revenue of 138.9 billion yuan, down 14.73% year-on-year, and a net profit of 10.1 billion yuan, down 23.25% year-on-year. For Q1 2025, revenue was 26.73 billion yuan, down 47.28%, and net profit was 2.52 billion yuan, down 26.12% [5][6]. - The revenue from franchise channels saw a significant decline, with Q1 2025 franchise revenue at 15.84 billion yuan, down 58.63% year-on-year. Offline self-operated channels and online channels also faced declines [5][6]. Market Dynamics - The high gold prices have led to a freeze in terminal demand, negatively impacting franchisees' willingness to open new stores. The company experienced a net reduction of 98 and 177 stores in 2024 and Q1 2025 respectively [5][6]. - The company is undergoing a structural transformation in its product offerings to mitigate the impact of high gold prices and improve its market position in the long term [5][6]. Valuation Metrics - The earnings per share (EPS) for 2025 is projected at 0.98 yuan, with corresponding price-to-earnings (P/E) ratios of 13.6, 12.1, and 11.4 for 2025, 2026, and 2027 respectively [5][6].