森麒麟（002984）：24年收入业绩双增，Q1业绩有所承压

Investment Rating - The report maintains a "Buy" rating for the company [7] Core Insights - The company reported a revenue of 8.52 billion yuan for 2024, an increase of 8.5% year-on-year, and a net profit of 2.19 billion yuan, up 59.7% year-on-year [2][6] - For Q1 2025, the company achieved a revenue of 2.06 billion yuan, a decrease of 2.8% year-on-year, and a net profit of 360 million yuan, down 28.3% year-on-year [2][6] - The company plans to distribute a cash dividend of 2.9 yuan per 10 shares to all shareholders [2][6] Summary by Sections Financial Performance - In 2024, the company produced 32.23 million tires, a growth of 10.2% year-on-year, with a sales volume of 31.41 million tires, increasing by 7.3% year-on-year [9] - The overall gross margin for the company was 32.8%, up 7.6 percentage points year-on-year, and the net margin was 25.7%, up 8.2 percentage points year-on-year [9] - The company’s overseas market demand and tax refunds from the U.S. significantly contributed to the growth in revenue and profit [9] Production and Sales - In Q1 2025, tire production decreased to 7.93 million units, down 1.9% year-on-year, with a notable decline in full-steel tire production by 30.6% [9] - The decline in sales was attributed to intensified competition in the domestic market and economic pressures overseas [9] International Expansion - The company’s Morocco project commenced production on September 30, 2024, with an expected annual capacity of 12 million high-performance passenger car tires [9] - The expansion into Africa is part of the company's global strategy to enhance brand strength and optimize supply chain security [9] Future Outlook - The company expects net profits for 2025, 2026, and 2027 to be 1.94 billion yuan, 2.38 billion yuan, and 2.82 billion yuan, respectively [9]