KJS(601579) Huaxin Securities·2025-05-08 10:23Investment Rating - The report maintains a "Buy" investment rating for the company [6] Core Views - The company has optimized its product structure, leading to an increase in gross margin and a focus on enhancing terminal expenses [5] - In Q1 2025, the company reported revenue of 481 million yuan, a year-on-year increase of 10%, and a net profit attributable to shareholders of 94 million yuan, up 2% year-on-year [4] - The company is focusing on high-end brand recognition through targeted marketing strategies and product innovation to attract younger consumers [5] Summary by Sections Financial Performance - Q1 2025 gross margin increased by 7 percentage points to 60.71%, driven by accelerated revenue growth in mid-to-high-end yellow wine [5] - The sales and management expense ratios changed year-on-year to 22.10% and 5.06%, respectively, reflecting increased promotional spending [5] - Revenue from mid-to-high-end yellow wine reached 336 million yuan, a 12% increase, while ordinary yellow wine revenue was 105 million yuan, up 1% [5] Market Strategy - The company is strengthening its base market while continuing to optimize its product structure [5] - In Q1 2025, revenue from Zhejiang province was 286 million yuan, a 17% increase, indicating successful market penetration and network expansion [5] Earnings Forecast - The company is expected to see steady growth in earnings per share (EPS), with projections of 0.50, 0.60, and 0.71 yuan for 2025, 2026, and 2027, respectively [6] - The current stock price corresponds to price-to-earnings (PE) ratios of 29, 24, and 21 for the years 2025, 2026, and 2027 [6] Revenue Projections - The company forecasts main business revenue of 1,884 million yuan for 2025, with a growth rate of 15.5% [9] - Net profit attributable to shareholders is projected to reach 238 million yuan in 2025, reflecting a growth rate of 21.4% [9]