YLT(SH:600197) Tianfeng Securities·2025-05-08 11:46Investment Rating - The investment rating for the company is "Buy" with a target price set for the next six months [5][17]. Core Views - The company is experiencing a structural upgrade in its product offerings, with a focus on high-end products, despite a temporary slowdown in growth. The revenue target for 2025 is set at 2.3 billion yuan [1][3]. - The company has shown resilience in its domestic market, with high-end product sales increasing, while facing challenges in external markets [2][3]. - The company is expected to gradually improve its operational performance as it clears channel risks and implements new marketing strategies [3]. Financial Performance Summary - For 2024, the company expects revenues of 2.2 billion yuan, a slight decrease of 1.27% year-on-year, with a projected recovery in 2025 to 2.3 billion yuan [4][11]. - The company's gross profit margin is expected to improve to 52.30% in 2025, while the net profit margin is projected to be 13.59% [11][12]. - The company reported a dividend payout ratio of 54.40% for 2024, slightly up from 53.24% in 2023 [1]. Product and Market Analysis - In Q1 2025, the revenue from high-end products reached 620 million yuan, representing an increase of 8.77% year-on-year, while mid and low-end products saw significant declines [2][3]. - The domestic market remains stable, with revenue from the domestic market at 695 million yuan, up 3.49% year-on-year, while external market revenue dropped by 37.86% [2][3]. - The company is focusing on increasing its direct sales and online sales channels, with direct sales revenue growing by 69.89% in Q1 2025 [2][3].