Yanghe(002304) 华西证券·2025-05-08 14:50Investment Rating - The investment rating for the company is upgraded to "Accumulate" from "Buy" [1][8]. Core Views - The company is undergoing a strategic adjustment in response to industry pressures, leading to a decline in performance for 2024. The focus is on sustainable development and long-term strategies [3]. - The company's main product line, the Blue Classic series, is facing significant challenges in the mid-range and sub-premium segments, contributing to revenue declines [4]. - Despite the challenges, the company maintains a high dividend yield of 6.72%, positioning it favorably within the liquor sector [7]. Summary by Sections Event Overview - In 2024, the company reported revenue of 28.876 billion yuan, a year-on-year decrease of 12.83%, and a net profit of 6.673 billion yuan, down 33.37%. The Q1 2025 results showed revenue of 11.066 billion yuan, down 31.92%, and a net profit of 3.637 billion yuan, down 39.93% [2]. Analysis and Judgment - The decline in performance is attributed to industry pressures and the company's proactive adjustments, which include controlling shipment rhythms to manage inventory levels [3]. - The mid-to-high-end product lines have been significantly impacted, with revenue from mid-to-high-end liquor and regular liquor decreasing by 14.79% and 0.49%, respectively [4]. - The company's gross margin has declined due to fixed production costs not being reduced in line with revenue drops, leading to increased per-ton costs [4]. Investment Recommendations - The company plans to maintain control over its main products through quota management and optimize supply-demand relationships. The introduction of the seventh generation of the Hai Zhi Lan product is expected to enhance market presence [6]. - The company has launched a new high-end product, the Dream Blue Handcrafted Class, targeting the local high-end market, which is expected to open new growth avenues [7]. - The profit forecasts for 2025 and 2026 have been revised downwards, with expected revenues of 24.778 billion yuan and 24.817 billion yuan, respectively, and net profits of 5.967 billion yuan and 6.060 billion yuan [8].