Investment Rating - The report maintains a "Buy" rating for the company, with a target price of HKD 11.5, indicating a potential upside of 28.4% from the current price of HKD 8.91 [1][7][14]. Core Insights - The company has demonstrated significant revenue growth, achieving an operating income of RMB 15.746 billion in 2024, a year-on-year increase of 27.1%, marking seven consecutive years of double-digit growth. Net profit reached RMB 132.5 million, up 161.8%, with a net profit margin improvement from 0.4% in 2023 to 0.8% in 2024 [4][10]. - The company is actively exploring smart logistics and unmanned delivery technologies, having launched drone delivery services in Shenzhen in 2022 and expanding unmanned vehicle operations across over 30 cities by May 2025 [11][12]. - The launch of the "Fengpei Cloud" instant logistics system has reinforced the company's leading position in the industry, enabling third-party logistics services to optimize order management and reduce costs for merchants and small logistics companies [5][13]. Financial Performance - In 2024, the company reported a gross profit margin of 6.8%, benefiting from increased order volume and network efficiency improvements. The core growth drivers include significant new orders from key accounts, expansion into lower-tier markets, and rapid growth in non-food delivery scenarios [10][11]. - The company plans to expand its unmanned vehicle routes from thousands to tens of thousands per month by 2025, enhancing delivery efficiency and reducing labor costs [12][14]. - Financial projections indicate continued growth, with expected revenues of RMB 19.075 billion in 2025, reflecting a 21.1% increase, and net profits projected to reach RMB 232.9 million, a 75.85% increase [8][18].
顺丰同城（09699）：技术升级驱动效率升级，强化第三方平台中立性优势