森麒麟（002984）：2025Q1业绩短期承压，看好“黄金三角”全球产能布局

Investment Rating - The report maintains a "Buy-A" rating for the company [1][9] Core Views - The company experienced strong revenue growth in 2024, with operating income reaching 8.511 billion yuan, a year-on-year increase of 8.53%, and a net profit of 2.186 billion yuan, up 59.74% year-on-year [4][5] - The first quarter of 2025 showed a decline in profitability, with total revenue of 2.056 billion yuan, down 2.79% quarter-on-quarter and 5.28% year-on-year, and a net profit of 361 million yuan, down 28.29% quarter-on-quarter and 21.52% year-on-year [4][5] - The company is expanding its global production capacity, with significant contributions expected from its factories in Thailand and Morocco, which are crucial for future growth [6][7] Financial Performance Summary - In 2024, the company produced 32.2261 million tires, a 10.22% increase year-on-year, and sold 31.4087 million tires, a 7.34% increase year-on-year [5] - The overall gross margin for 2024 was 32.84%, an increase of 7.63 percentage points year-on-year, while the gross margin for Q1 2025 was 22.75%, a decrease of 8.58 percentage points quarter-on-quarter [5] - The projected net profits for 2025, 2026, and 2027 are 2.010 billion yuan, 2.353 billion yuan, and 2.733 billion yuan, respectively, with corresponding P/E ratios of 10, 9, and 7 [9][10]