lolo(SZ:000848) Huaxin Securities·2025-05-13 02:27Investment Rating - The report maintains a "Buy" investment rating for the company [1][10]. Core Views - The company's Q1 performance was under pressure due to the timing of the Spring Festival, but overall revenue and net profit for 2024 showed growth of 11% and 4% year-on-year, respectively [2]. - The company is expected to benefit from cost reductions in almond prices and increased market investment, leading to improved gross margins [2]. - The introduction of new products, particularly the "Lulu Herbal" series, is anticipated to enhance growth prospects [3]. Financial Performance Summary - For 2024, total revenue and net profit are projected at 3.287 billion and 666 million yuan, respectively, with growth rates of 11.3% and 4.4% [12]. - Q1 2025 revenue and net profit were reported at 1.002 billion and 215 million yuan, reflecting declines of 18% and 13% year-on-year [2]. - The gross margin for Q1 2025 improved to 48%, up 4.4 percentage points year-on-year, while the net margin reached 22%, an increase of 1.4 percentage points [2]. Product Performance Summary - The almond milk product line showed steady growth, with revenue increasing by 11.38% year-on-year, while the new product lines, including those combined with coffee and tea, are expected to drive future sales [3]. - The company launched the "Lulu Herbal" product line in March 2025, featuring low-sugar and no-fat formulations aimed at health-conscious consumers [3]. Regional and Channel Performance Summary - Revenue from the northern region grew by 11.73% year-on-year, indicating strong market presence, while direct sales channels performed particularly well due to effective online marketing strategies [4][9]. - The company opened 141 transportation hub stores and 203 school stores, enhancing its market reach [9]. Earnings Forecast - The company is projected to achieve earnings per share (EPS) of 0.67, 0.76, and 0.82 yuan for the years 2025, 2026, and 2027, respectively, with corresponding price-to-earnings (P/E) ratios of 14, 13, and 12 [10][12].