老白干酒（600559）：更新报告：盈利能力持续提升，产品结构逐步升级

Investment Rating - The investment rating for the company is "Buy" (maintained) [6] Core Views - The company's revenue for 2024 is projected to be 5.358 billion yuan, representing a year-on-year increase of 2%, while the net profit attributable to shareholders is expected to reach 787 million yuan, up 18% [1] - The management's continuous improvement, regional operation of five brands, and effective cost control are expected to enhance profitability [1] - The product structure is continuously improving, with notable performance from brands such as Kongfu Family and Wuling Wine [1][4] Revenue and Profitability - In 2024, the revenue breakdown by product includes: - Laobai Gan: 2.590 billion yuan (+9.96%) - Bancheng Shaoguo: 858 million yuan (-10.33%) - Wenwang Gong: 550 million yuan (+0.53%) - Kongfu Family: 230 million yuan (+28.12%) - Wuling Wine: 1.099 billion yuan (+12.30%) - The average price per ton for these products has also increased, with Wuling Wine seeing a rise of 30.34% [1][4] Market Performance - The company's main markets, including Hebei, Anhui, Hunan, and Shandong, have shown steady growth, with Shandong experiencing a remarkable increase of 31.39% in revenue [2] - In Q1 2025, the revenue from high-end wines (over 100 yuan) reached 661 million yuan, a year-on-year increase of 25.50%, accounting for 56.85% of total revenue [1][2] Cost Control and Profit Margins - The gross margin for 2024 is projected at 65.95%, with a non-recurring net profit margin of 13.78% [3] - In Q1 2025, the gross margin improved to 68.58%, reflecting a year-on-year increase of 5.86 percentage points [3] - The company aims to control total operating costs within 4.359 billion yuan for 2025 [4] Financial Forecasts - The company forecasts revenue growth rates of 4% and 6% for 2025 and 2026, respectively, with net profit growth rates of 12% and 13% [4] - The projected earnings per share for 2024 is 0.86 yuan, with a price-to-earnings ratio of 20.68 [5]