Shanghai Shuixing Home Textile (SH:603365) Orient Securities·2025-05-13 10:25Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 20.58 CNY based on a 14x PE valuation for 2025 [2][7]. Core Insights - The company is expected to see earnings per share (EPS) of 1.47, 1.57, and 1.68 CNY for the years 2025 to 2027, respectively, reflecting an upward adjustment from previous estimates [2][7]. - The company achieved a revenue of 4.211 billion CNY in 2023, with a projected revenue of 4.417 billion CNY in 2025, indicating a growth rate of 5.3% [5][6]. - The gross margin is expected to improve to 42.5% by 2025, up from 40.0% in 2023, showcasing a positive trend in profitability [5][6]. Financial Performance Summary - In 2023, the company reported a net profit of 379 million CNY, with a forecasted net profit of 385 million CNY for 2025, reflecting a growth of 5.0% [5][6]. - The company’s revenue for 2024 is projected to be 4.193 billion CNY, a slight decrease of 0.4% year-on-year, but with a recovery expected in subsequent quarters [6]. - The company maintains a high dividend payout ratio of 63.6% for 2024, indicating strong shareholder returns [6]. Market Position and Strategy - The company is focusing on deepening its presence in lower-tier cities, leveraging consumer insights and e-commerce channels to adapt to current market trends [6]. - The report highlights the successful implementation of a major product strategy, which has contributed to improved performance in Q4 2024 [6].