Huangshanghuang(SZ:002695) Huaxin Securities·2025-05-14 09:14Investment Rating - The report maintains a "Buy" investment rating for the company [8] Core Views - The company's operating margins are recovering, with sequential improvements in operations noted [5] - The company reported a total revenue of 1.739 billion yuan in 2024, a decrease of 9% year-on-year, primarily due to increased pressure at the store level [4] - The gross margin for 2024 and Q1 2025 was 32.76% and 35.21%, respectively, with a year-on-year increase of 4 percentage points for 2024 [5] - The company is facing challenges in its main product revenue, with a net decrease in store count and increased closure pressures [6] Summary by Sections Financial Performance - In 2024, the company reported a net profit of 40 million yuan, down 43% year-on-year, while the net profit for Q1 2025 was 44 million yuan, an increase of 36% year-on-year [4][5] - The company’s revenue for Q1 2025 was 446 million yuan, a decrease of 3% year-on-year [4] Cost Management - The company has optimized raw material costs, leading to a marginal recovery in profitability, with a sales expense ratio of 10.88% in Q1 2025, down 3 percentage points year-on-year [5] - The management expense ratio for Q1 2025 was 9.22%, showing effective cost control [5] Store Operations - As of the end of 2024, the company had 3,660 stores, a net decrease of 837 stores from the beginning of the year, indicating increased closure pressures [6] - The company aims to enhance brand youthfulness and improve store survival rates through digital upgrades [6] Earnings Forecast - The company’s EPS for 2025-2027 is projected to be 0.14, 0.18, and 0.21 yuan, respectively, with corresponding PE ratios of 71, 57, and 48 times [8][10]