Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The company has a long history and strong brand heritage, founded by renowned makeup artist Mao Geping in 2000, establishing significant brand influence in the Chinese beauty industry [6][10] - The brand is experiencing accelerated growth and has substantial room for expansion, with a diverse range of high-repurchase products in the makeup category [6] - The company is driven by both product and channel strategies, continuously innovating in product offerings and maintaining a dual-channel approach for sales [6] - The brand has strong resource barriers, including a well-known professional makeup artist IP and unique high-end department store resources, which enhance consumer relationships and brand value [6] - Revenue and profit forecasts indicate significant growth, with expected revenues of 5.368 billion, 6.976 billion, and 8.785 billion RMB from 2025 to 2027, and net profits of 1.2 billion, 1.58 billion, and 1.97 billion RMB respectively [6] Company Overview - Mao Geping Cosmetics Co., Ltd. has established itself as a leader in the high-end beauty market in China, with a focus on makeup, skincare, and makeup training [10][11] - The company has two main brands: MAOGEPING and Zhi Ai Zhong Sheng, with a product mix that includes makeup, skincare, and training services [10] Financial Performance - The company's revenue grew from 1.577 billion RMB in 2021 to 2.886 billion RMB in 2023, with a year-on-year growth of 58% in 2023 [11] - The net profit increased from 331 million RMB in 2021 to 881 million RMB in 2024, reflecting a year-on-year growth of 33% [11] Market Analysis - The Chinese beauty market is projected to continue growing, with the skincare and makeup sectors expected to reach a market size of 876.3 billion RMB by 2028, driven by a compound annual growth rate (CAGR) of 8.6% [25] - High-end beauty brands are experiencing steeper growth curves compared to mass-market brands, with the high-end segment expected to grow at a CAGR of 9.9% from 2023 to 2028 [29][30] Product Strategy - The company is expanding its product lines in both makeup and skincare, with a focus on high-quality, high-priced products that reflect its premium positioning [63][81] - The makeup line includes a variety of products, with a strong emphasis on foundation and color cosmetics, while the skincare line is designed to enhance makeup application [64][69] Channel Strategy - The company employs a dual-channel strategy, leveraging both online and offline sales channels to maximize reach and consumer engagement [82] - The offline channel is expected to recover and grow, while online sales continue to dominate, reflecting changing consumer preferences [35][59]
毛戈平（01318）：美妆先导，光蕴无界，熠熠生辉