Investment Rating - The report initiates coverage with a "Buy" rating for the company [5] Core Views - The company is positioned as the leading third-party instant delivery service provider in China, with significant revenue growth and a confirmed profitability turning point [1][3] - The entry of JD.com into the instant delivery market creates competitive dynamics, presenting growth opportunities for the company [3] Summary by Sections Company Overview - The company is the largest third-party instant delivery platform in China, covering four main consumption scenarios: food delivery, local retail, near-field e-commerce, and near-field services. By the end of 2024, it had 650,000 active merchants and 23.41 million active consumers, with operations in over 2,300 cities and counties nationwide [1][10] - Revenue has rapidly increased, with a projected growth rate of 27% in 2024, and a compound annual growth rate (CAGR) of 24% from 2021 to 2024. The company achieved a gross profit of 1.07 billion yuan in 2024, a year-on-year increase of 35%, with a gross margin of 6.8% [1][18] Business Segmentation - The company's revenue is divided into two main segments: same-city delivery and last-mile delivery. In 2024, the same-city delivery business is expected to grow by 28% year-on-year, contributing 43% to total revenue, while last-mile delivery is projected to grow by 32.5%, accounting for 42% of total revenue [2][27] Competitive Landscape - The instant delivery market in China is experiencing rapid growth, with a projected CAGR of 42.6% from 2018 to 2026. The market size is expected to exceed 2 trillion yuan by 2030, driven by the entry of major players like JD.com, which intensifies competition [3][58] Financial Forecasts - The company is expected to achieve revenues of 19.78 billion yuan in 2025, 24.66 billion yuan in 2026, and 30.62 billion yuan in 2027, with corresponding net profits of 260 million yuan, 414 million yuan, and 593 million yuan respectively. The earnings per share (EPS) are projected to be 0.28 yuan, 0.45 yuan, and 0.65 yuan for the same years [4][3] Investment Recommendations - The report expresses optimism about the company's long-term growth potential in the instant delivery sector, recommending a "Buy" rating based on its market leadership and growth prospects [3][4]
深度报告：京东入局开启即时消费市场“三国杀”，看好即时配送第三方龙头顺丰同城