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华帝股份(002035):换新周期与国补政策共振,业绩稳健增长

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company is expected to benefit from the replacement cycle and national subsidy policies, leading to steady growth in performance. In 2024, the company achieved a revenue of 6.372 billion yuan, a year-on-year increase of 2.23%, and a net profit attributable to shareholders of 485 million yuan, up 8.39% year-on-year [2][4][10]. Financial Performance Summary - For the full year of 2024, the company reported: - Revenue: 6.372 billion yuan, +2.23% YoY - Net profit attributable to shareholders: 485 million yuan, +8.39% YoY - Net profit excluding non-recurring items: 460 million yuan, +11.66% YoY - In Q4 2024: - Revenue: 1.796 billion yuan, -0.30% YoY - Net profit attributable to shareholders: 81 million yuan, -7.57% YoY - Net profit excluding non-recurring items: 73 million yuan, +9.87% YoY - In Q1 2025: - Revenue: 1.260 billion yuan, -8.80% YoY - Net profit attributable to shareholders: 106 million yuan, -14.33% YoY - Net profit excluding non-recurring items: 104 million yuan, -14.92% YoY [2][4][10]. Product and Market Insights - The company’s revenue growth in 2024 was driven by the kitchen appliance market, particularly benefiting from the old-for-new policy. Specific product revenues included: - Range hoods: 2.735 billion yuan, +6.22% YoY - Cooktops: 1.533 billion yuan, +5.28% YoY - Water heaters: 1.262 billion yuan, +10.40% YoY - The overall retail market for range hoods grew by 14.9% YoY, while the gas stove market saw a 15.7% increase in retail sales [10]. Profitability and Cost Structure - The company’s gross margin for 2024 was 40.71%, a decrease of 0.40 percentage points YoY. The gross margins for specific products were: - Range hoods: +0.35 percentage points - Cooktops: +0.07 percentage points - Water heaters: -0.89 percentage points - The company’s net profit margin for 2024 was 7.61%, an increase of 0.43 percentage points YoY [10]. Future Projections - The company is expected to maintain growth with projected net profits of 517 million yuan, 563 million yuan, and 613 million yuan for 2025, 2026, and 2027 respectively. The corresponding price-to-earnings ratios are projected to be 10.91, 10.01, and 9.19 [10].