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北交所消费服务产业跟踪第十四期:体育锻炼人数比例提升打开电解质饮料长尾市场空间,关注康比特等运动营养公司

Market Overview - The functional beverage market in China is projected to grow from CNY 111.9 billion in 2019 to CNY 166.5 billion by 2024, with a CAGR of 8.3%[3] - The electrolyte beverage segment, part of the functional beverage category, is gaining traction due to increased fitness awareness, with the proportion of people regularly exercising expected to rise from 37.2% in 2020 to 38.5% by 2025[3][18] Company Performance - Kangbiter, a key player in the sports nutrition sector, reported a revenue of CNY 1.04 billion in 2024, representing a year-over-year growth of 23.34%[31] - The company's net profit for 2024 was CNY 89.31 million, with gross and net profit margins of 39.41% and 8.60%, respectively[31] Stock Market Trends - The median stock price change for the North Exchange consumer service sector was +3.71% from May 12 to May 16, 2025, with 80% of the 35 tracked companies experiencing gains[35] - The total market capitalization of the North Exchange consumer service sector increased from CNY 112.2 billion to CNY 119.4 billion during the same period[40] Valuation Metrics - The median price-to-earnings (P/E) ratio for the food and beverage sector rose from 50.3X to 56.9X, indicating a positive market sentiment[46] - The overall P/E ratio for the broader consumer sector increased from 65.6X to 67.8X, reflecting strong investor interest[44] Industry Insights - The energy drink segment is the largest within the functional beverage market, expected to account for 66.9% of the total functional beverage sales by 2024, with a retail value of CNY 111.4 billion[10] - Domestic brands dominate the electrolyte beverage market, with significant competition from established players like Nongfu Spring and new entrants like Yuanqi Forest[23][24]