Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Views - The company achieved revenue of 8.124 billion yuan in 2024, with a year-on-year growth of 34%, while net profit attributable to the parent company decreased by 19% to 334 million yuan [2][5]. - The company is recognized as a pioneer in cross-border home goods, with a strong competitive edge, particularly in the North American market, where revenue growth reached 39% [12]. - The company is actively optimizing its supply chain and expanding its presence in Southeast Asia to mitigate tariff impacts, with 40% of shipments to the U.S. now coming from this region [12]. Financial Performance Summary - In 2024, the company reported a revenue of 8.124 billion yuan, with a gross profit of 2.815 billion yuan, resulting in a gross margin of 35% [15]. - The net profit for 2024 was 334 million yuan, with an estimated net profit of 439 million yuan for 2025 [15]. - The company expects to achieve net profits of 440 million yuan, 550 million yuan, and 660 million yuan for 2025, 2026, and 2027 respectively, with corresponding PE ratios of 17.3, 13.8, and 11.5 [12][15]. Market Performance - The company has shown strong growth in new channels, with Amazon's basic advantages being reinforced and other channels like OTTO and independent sites showing significant growth of 40% and 58% respectively [12]. - The company has improved its logistics efficiency in Europe, reducing delivery times and increasing the proportion of self-fulfillment [12]. Strategic Initiatives - The company is enhancing its brand strength, ranking first in home furniture categories on Amazon in Germany, France, the UK, and Italy [12]. - The company is diversifying its sales channels to reduce reliance on single platforms, thus activating new market opportunities [12].
致欧科技2024A&2025Q1点评：品牌力及经营质量提升，短期扰动不改中长期价值