adidas(US:ADDYY) Changjiang Securities·2025-05-18 23:30Investment Rating - The industry investment rating is "Positive" and maintained [9] Core Insights - In FY2025Q1 (January 1, 2025 - March 31, 2025), Adidas achieved revenue of €6.15 billion, slightly above expectations (Bloomberg consensus expected €6.10 billion), with a year-on-year growth of 13% at constant exchange rates. Excluding the impact of Yeezy, Adidas brand revenue grew by 17% year-on-year [2][4] - The net profit attributable to shareholders was €430 million, representing a year-on-year increase of 151%. The gross margin improved by 0.9 percentage points to 52.1%, primarily due to lower product costs and shipping expenses, as well as improved discounts [2][4] Revenue Breakdown - By Region: Excluding the Yeezy business, all regions showed strong growth. Latin America and emerging markets continued robust growth, with revenues increasing by 26% and 23% year-on-year to €700 million and €870 million, respectively. Europe, Greater China, and Japan/Korea regions grew by 14%, 13%, and 13% year-on-year, respectively. North America was impacted by the cessation of Yeezy business, with a revenue growth of only 3% year-on-year, but grew by 13% when excluding this factor [5] - By Channel: Both DTC (Direct-to-Consumer) and wholesale channels achieved quality growth. Wholesale channel revenue increased by 18% year-on-year to €4.0 billion, benefiting from high sell-through rates and product mix adjustments. E-commerce channel revenue decreased by 3% due to the impact of Yeezy business separation, but grew by 18% when excluding this factor. DTC channel revenue grew by 6% year-on-year to €2.16 billion, driven by double-digit same-store sales growth in owned stores [5] - By Product: Footwear products continued to lead growth, with revenue increasing by 17% year-on-year to €3.76 billion. Apparel and equipment also showed growth, with revenues increasing by 8% and 10% year-on-year to €1.97 billion and €424 million, respectively. In FY2025Q1, footwear, apparel, and equipment accounted for 61%, 32%, and 7% of total revenue, respectively, indicating a healthy product mix [6] Inventory and Tariff Impact - Inventory remained healthy, supporting continued growth, with FY2025Q1 inventory at €5.07 billion, a year-on-year increase of 15% [12] - The impact of tariffs was relatively small due to low procurement from China, with approximately 20% of revenue from the US market, which can be compensated by strong performance in other mature markets. The procurement ratio for footwear from China is around 3%, moving towards zero, and for apparel, it is less than 2% [12] Performance Guidance - The company maintains its full-year guidance, expecting FY2025 revenue to grow at a high single-digit rate at constant exchange rates (Bloomberg expects revenue of €26.01 billion, a year-on-year increase of 9.8%). The expected operating profit for FY2025 is between €1.7 billion and €1.8 billion, representing a year-on-year increase of 27.2% to 34.6% [12]