Lontium(SH:688486) Soochow Securities·2025-05-19 00:45Investment Rating - The report assigns a "Buy" rating for the company, Longxin Co., Ltd. (龙迅股份) [1] Core Views - Longxin Co., Ltd. is positioned as a rising star in the semiconductor industry, focusing on high-speed mixed-signal chips with applications in various fields including consumer electronics, VR/AR, automotive electronics, and more [2][14] - The company has a strong international competitive edge, collaborating closely with major firms like Qualcomm, Intel, and Samsung [2][14] - The growth potential in automotive and AR/VR markets is significant, with the company actively expanding its product offerings and customer base [3][4] Summary by Sections Company Overview - Longxin Co., Ltd. specializes in high-speed mixed-signal chips, offering over 140 models that integrate analog and digital circuit functions [14] - The company has established a solid reputation and trust among global leading manufacturers due to its high-performance, low-power products [14] Financial Analysis - The company has shown robust revenue growth, with total revenue expected to reach 3.23 billion yuan in 2023, a year-on-year increase of approximately 34.12% [1][23] - The net profit attributable to shareholders is projected to grow significantly, reaching 1.02 billion yuan in 2023, reflecting a 48.39% increase year-on-year [1][23] - The gross margin is expected to remain strong, with a forecasted gross margin of 55% in 2024, supported by high-value product offerings [24][26] Automotive Sector - Longxin has made significant inroads into the automotive sector, particularly in in-car display and intelligent cockpit solutions, with several products already certified for automotive applications [3][29] - The company is actively promoting its automotive SerDes chipsets, which are essential for high-definition video transmission in vehicles [42][47] AR/VR Market - The AR/VR market presents a substantial growth opportunity, with Longxin's 4K/8K video signal bridging chips already in mass production to meet market demands [3][4] - The company has established partnerships with leading AR/VR hardware manufacturers, indicating a strong market presence [3][4] PC and Peripheral Development - Longxin is also advancing in the PC and peripheral markets, with its docking and converter chips positioned among the industry's top tier [4][4] - The company is developing PCIe bridge chips and switch chips for high-performance computing applications, further diversifying its product portfolio [4][4]