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劲仔食品(003000):更新报告:新渠道助力成长,潜力品类空间较大

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The company is a leading brand in the snack food sector, with a clear growth path for its major products. Fish products provide a stable foundation, while quail eggs are expected to create a second growth curve. Potential categories like tofu and konjac have significant growth opportunities, and the expansion into new channels in 2025 is anticipated to drive revenue and profit beyond expectations [1][2][4] Summary by Sections Major Product Growth - The company's major product, deep-sea fish, has shown double-digit growth in Q1 2025 despite a high base from the previous year. The company expects rapid growth in fish products due to channel deepening and breakthroughs in new high-potential channels [2] - Quail eggs are positioned as the second growth curve, with ongoing product upgrades such as selenium-enriched and soft-boiled quail eggs. The company aims to enhance profitability and gross margin through differentiated products and brand innovation [2] - Potential products like tofu and konjac are in a rapid cultivation phase, with innovative offerings like short-shelf-life tofu and new flavors of konjac sauce expected to drive significant growth [2] New Channel Expansion - The company has a clear omnichannel strategy, with successful offline channel expansion and stable growth in distribution channels. High-potential channels like membership-based supermarkets are progressing well, and the snack wholesale channel is expected to maintain rapid growth in 2025 [3] - Although online channels saw a decline in Q1 2025, they are entering a recovery phase, with expectations for future growth. The entry into new high-potential channels is expected to further enhance profitability [3] Revenue and Profit Forecast - The market anticipates the company will achieve mid-double-digit revenue growth in 2025, with profit growth lagging behind revenue due to adjustments in online channels and competition in the quail egg sector. However, the company is expected to exceed market expectations for revenue and slightly improve net profit margins [4] - The revenue projections for 2025-2027 are estimated at 28.9 billion, 34.34 billion, and 41.04 billion yuan, with year-on-year growth rates of 19.82%, 18.83%, and 19.51% respectively. Net profit is projected to be 3.43 billion, 4.18 billion, and 5.15 billion yuan, with growth rates of 17.85%, 21.82%, and 23.18% respectively [11]