洋河股份（002304）：业绩承压，静待改善

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6]. Core Views - The company is experiencing pressure on its performance, with projected revenue and net profit for 2024 expected to decline by 12.83% and 33.37% respectively. The revenue for Q4 2024 is anticipated to drop significantly by 52.17% year-on-year [1]. - The company is adjusting its operational pace in response to market conditions, focusing on strengthening channels such as banquets and emphasizing inventory metrics [4]. - The company is currently in an adjustment phase, with revenue and profit under short-term pressure due to economic conditions and consumer demand [4]. Financial Performance Summary - For 2024, the company expects revenue of 288.76 billion yuan and a net profit of 66.73 billion yuan, reflecting a year-on-year decline [1]. - The revenue from liquor is projected at 282.48 billion yuan, down 13.05% year-on-year, with a sales volume decrease of 16.30% to 139,100 tons [1]. - The average revenue per distributor has decreased by 13.77% to 3.178 million yuan per distributor, despite an increase in the number of distributors by 77 to 8,866 [2]. - The gross margin for 2024 is expected to decline to 73.16%, down 2.09 percentage points year-on-year, while the net margin is projected to decrease to 23.09%, down 7.16 percentage points [7]. Earnings Forecast - The earnings forecast for 2025-2027 indicates revenues of 251 billion yuan, 255 billion yuan, and 268 billion yuan respectively, with corresponding net profits of 56 billion yuan, 59 billion yuan, and 62 billion yuan [4]. - The projected PE ratios for 2025, 2026, and 2027 are 18X, 17X, and 16X respectively [4]. Key Financial Metrics - The company’s total revenue for 2023 was 33,126.28 million yuan, with a growth rate of 10.04%. For 2024, the revenue is expected to drop to 28,876.30 million yuan, reflecting a growth rate of -12.83% [5]. - The net profit for 2023 was 10,015.93 million yuan, with a projected decline to 6,673.39 million yuan in 2024, indicating a growth rate of -33.37% [5]. - The company’s asset-liability ratio is reported at 19.20% for 2024, indicating a stable financial structure [6].