菜百股份（605599）：2024年报和2025年一季报点评：全直营稳健经营，Q1业绩表现优异

Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Views - The company reported a revenue of 20.23 billion yuan for 2024, representing a year-on-year growth of 22.2%, and a net profit attributable to shareholders of 720 million yuan, which is a 1.7% increase year-on-year. For Q1 2025, the revenue was 8.22 billion yuan, showing a year-on-year growth of 30.2%, with a net profit of 320 million yuan, up 17.3% year-on-year [2][6]. Summary by Sections Financial Performance - In 2024, the company's total revenue reached 20.23 billion yuan, with a year-on-year increase of 22.2%. The net profit attributable to shareholders was 720 million yuan, reflecting a growth of 1.7%. For Q1 2025, the revenue was 8.22 billion yuan, marking a 30.2% increase year-on-year, while the net profit was 320 million yuan, up 17.3% year-on-year [2][6]. Operational Highlights - The company achieved a total of 100 stores by the end of 2024, with a net increase of 13 stores. Offline revenue was 15.1 billion yuan, growing 13% year-on-year, accounting for 75% of total revenue. E-commerce revenue reached 4.8 billion yuan, a significant increase of 60% year-on-year, representing 24% of total revenue [11]. Product Performance - The gross profit for 2024 was 1.808 billion yuan, with a year-on-year increase of 2%. The gross profit margin for Q1 2025 was 8.3%, a decrease of 1.7 percentage points year-on-year. The company experienced a structural increase in gross profit due to the strong sales of investment gold products, despite a decline in the gross profit margin [11]. Future Outlook - The company plans to continue its steady expansion across all channels in 2025, with expectations for stable growth in overall performance. The dividend payout ratio for 2024 is maintained at a high level of 78%, indicating a strong commitment to shareholder returns. The projected EPS for 2025-2027 is expected to be 1.05, 1.16, and 1.27 yuan respectively [11].