KWEICHOW MOUTAI(600519) 高盛·2025-05-20 05:38Investment Rating - The investment rating for Kweichow Moutai is "Buy" with a 12-month price target of Rmb2,017, indicating an upside potential of 27.7% from the current price of Rmb1,578.98 [8][10][19]. Core Insights - Kweichow Moutai's management expressed confidence in achieving a 9% year-on-year sales growth by 2025, supported by a diversified channel strategy and strong brand equity [2][6]. - The company has implemented a "4+6" channel layout to enhance consumer reach, consisting of 4 key direct sales channels and 6 wholesale channels [2][11]. - The product strategy focuses on maintaining pricing stability and a structured product portfolio, with Classic Feitian Moutai as the cornerstone [2][11]. - Long-term strategies include globalization efforts, with early progress noted in Southeast Asia and Japan, and targeting the younger generation through product and technological innovations [6][11]. - Kweichow Moutai has initiated share buybacks exceeding Rmb4 billion, aiming to fulfill its buyback commitment of Rmb3-6 billion soon, with plans for a new round of buybacks in progress [2][6]. Financial Targets and Strategies - The company aims for a sales growth of 9% year-on-year by 2025, supported by a diversified channel strategy and brand equity [2][6]. - The pricing system and product portfolio structure will remain stable, focusing on various product sizes and types, including cultural Moutai spirits and vintage collections [11]. - The management sees a rational spending sentiment emerging in the macro environment, which they believe will benefit leading brands during industry transitions [6][11].