Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - The company achieved a revenue of 20.23 billion yuan in 2024, representing a year-on-year growth of 22.2%, with a net profit attributable to shareholders of 720 million yuan, up 1.7% year-on-year. In Q1 2025, the revenue reached 8.22 billion yuan, marking a 30.2% increase year-on-year, and the net profit attributable to shareholders was 320 million yuan, up 17.3% year-on-year [2][4][10]. Summary by Sections Financial Performance - In 2024, the company's total revenue was 20.23 billion yuan, with a net profit of 720 million yuan. For Q1 2025, the revenue was 8.22 billion yuan, and the net profit was 320 million yuan, with a non-recurring net profit of 280 million yuan, reflecting a 9.9% year-on-year increase [2][4][10]. Business Operations - The company operates a fully direct sales model, achieving stable growth in operating profits. In 2024, the total number of stores reached 100, with a net increase of 13 stores. Offline revenue was 15.1 billion yuan, up 13% year-on-year, while e-commerce revenue was 4.8 billion yuan, up 60% year-on-year [10]. Product Performance - The gross profit for 2024 was 1.808 billion yuan, with a year-on-year increase of 2%. The gross profit margin for Q1 2025 was 8.3%, a decrease of 1.7 percentage points year-on-year, attributed to the structural reasons of hot sales in investment gold [10]. Future Outlook - The company plans to continue its steady expansion across all channels, with expectations for stable growth in overall performance in 2025. The dividend payout ratio for 2024 is maintained at a high level of 78%, indicating a strong commitment to shareholder returns. EPS is projected to reach 1.05, 1.16, and 1.27 yuan for 2025, 2026, and 2027 respectively [10].
菜百股份2024年报和2025年一季报点评:全直营稳健经营,Q1业绩表现优异