Anjoy food(SH:603345) Huachuang Securities·2025-05-22 01:45Investment Rating - The report maintains a "Strong Buy" rating for Anjuke Food (603345) with a target price of 100 CNY [2][7]. Core Views - The company is shifting its strategy from a channel-driven approach to a focus on new product development, aiming to capture new consumer trends and enhance product offerings [7]. - New products are expected to be launched starting from Q2 2025, with a strong pipeline of innovations across various categories [7]. - The company is emphasizing the potential of all-channel development and aims to strengthen its distribution network, particularly in supermarkets and community e-commerce [7]. - The management has acknowledged past challenges in product innovation and is now committed to a more balanced approach between B-end and C-end product strategies [7]. - The report anticipates gradual improvement in the company's fundamentals throughout the year, supported by new product launches and a low base effect [7]. Financial Summary - Projected total revenue for 2024 is 15,127 million CNY, with a year-on-year growth rate of 7.7% [3]. - Expected net profit attributable to the parent company for 2024 is 1,485 million CNY, reflecting a modest growth of 0.5% [3]. - Earnings per share (EPS) is forecasted to be 5.06 CNY for 2024, with a price-to-earnings (P/E) ratio of 16 [3]. - The company’s total market capitalization is approximately 237.04 billion CNY, with a debt-to-asset ratio of 18.7% [4].