Vipshop(VIPS) Guoxin Securities·2025-05-22 09:30Investment Rating - The investment rating for the company is "Outperform the Market" [5][19]. Core Views - The company's Q1 2025 financial results met expectations, with a revenue of 26.3 billion yuan, representing a year-over-year decline of 5.0%. The decline was primarily due to weak demand and intensified competition. However, there is an expectation for a return to growth starting in Q3 2025 [8][9]. - The company has seen a gradual improvement in its performance metrics, with a focus on enhancing its online outlet offerings and leveraging its core strengths [9][15]. Revenue Summary - The company's revenue for the quarter was 26.3 billion yuan, down 5.0% year-over-year. Product revenue was 24.3 billion yuan, down 6.0%, while other revenue grew by 10% to 2 billion yuan, driven by the expansion of the Shanshan outlet stores [8][9]. - The company anticipates that Q2 revenue will remain in the range of -5% to 0% year-over-year, with a return to growth expected in Q3 [8]. Operational Data Summary - The company's GMV (Gross Merchandise Volume) remained flat at 52.4 billion yuan, with an increase in return rates impacting revenue growth. Active buyers numbered 41.3 million, down 4% year-over-year, and order volume decreased by 6% to 167 million [8][9]. - The SVIP program saw an 18% year-over-year increase, accounting for 51% of online transaction value, indicating successful efforts to attract users through exclusive product offerings [8]. Profit Summary - The company's Non-GAAP net profit for the quarter was 2.3 billion yuan, down 11% year-over-year, with a net profit margin of 8.8%, a decrease of 0.5 percentage points. This was attributed to increased sales and management expense ratios due to fixed costs amid declining revenue [9][15]. - The company has completed a previous $1 billion share repurchase program and initiated a new $1 billion repurchase plan effective until February 2027 [9]. Financial Forecasts - Revenue forecasts for 2025-2027 have been slightly adjusted to 108.8 billion yuan, 111.6 billion yuan, and 114.4 billion yuan, reflecting a decrease of 2%-3% due to ongoing competitive pressures. Adjusted profit forecasts for the same period are 9.1 billion yuan, 9.4 billion yuan, and 9.8 billion yuan, with similar adjustments [9][15].