滔搏：库存出现改善，高分红延续-20250522

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company has shown improvement in inventory management and continues to maintain high dividend payouts, with a proposed cash dividend of 0.02 CNY per share and a special dividend of 0.12 CNY, resulting in a total dividend payout ratio of 135% and a dividend yield of 8.75% [2][5] - The company faced a decline in revenue and net profit due to sales pressure and inventory challenges, leading to a significant promotional effort and adjustments in sales structure [2][4] - The company is focusing on enhancing its online sales through a combination of platform e-commerce, content e-commerce, and private domain operations, which is expected to offset the decline in offline foot traffic [5] Summary by Sections Financial Performance - For FY2025, the company's revenue, net profit attributable to the parent, and operating cash flow were 270.13 billion CNY, 12.86 billion CNY, and 37.55 billion CNY, respectively, representing year-on-year changes of -6.6%, -41.9%, and +20.0% [2] - The gross profit margin decreased by 3.4 percentage points to 38.4%, while the net profit margin fell by 2.9 percentage points to 4.8% due to increased promotional activities and adjustments in sales structure [4] Store and Sales Analysis - The number of stores decreased by 18.3% to 5020, while the average sales area per store increased by 7.2% [3] - Revenue from the main brand, other brands, joint venture fees, and e-sports was 233.11 billion CNY, 35.05 billion CNY, 1.46 billion CNY, and 0.52 billion CNY, respectively, with declines of 6.1%, 9.9%, 14.1%, and 32.4% year-on-year [3] Digital Transformation and Customer Engagement - The company has over 500 accounts on Douyin and WeChat video accounts, with more than 2300 mini-program stores, achieving significant online sales growth [3] - The company has developed an AI tool, "Dolphin AI," which has contributed nearly 100 million CNY in sales and improved content generation efficiency [3] Future Outlook - Short-term improvements in inventory and online sales strategies are expected to enhance revenue [5] - The company is optimistic about future growth with new partnerships and a focus on digital transformation [5]