贵州茅台（600519）：民族品牌，穿越周期

Investment Rating - The report maintains a "Strong Buy" rating for Guizhou Moutai with a target price of 2,100.00 CNY, while the current stock price is 1,586.0 CNY [2][7]. Core Views - Guizhou Moutai is positioned as a national brand capable of navigating through economic cycles, emphasizing its commitment to quality and cultural values [6]. - The company has set a sustainable growth target of 9% for 2025, focusing on three major transformations: customer base expansion, innovative product offerings, and channel optimization [6][7]. - The report highlights the company's strong historical performance in overcoming past crises and its confidence in future growth despite current industry pressures [6][7]. Financial Summary - The total revenue for 2023 is projected at 150,560 million CNY, with a year-on-year growth of 18%. This is expected to grow to 190,109 million CNY by 2025, reflecting a 9% growth rate [8][13]. - The net profit attributable to the parent company is forecasted to be 74,734 million CNY in 2023, increasing to 93,944 million CNY by 2025, with a similar growth rate of 9% [8][13]. - The earnings per share (EPS) are estimated to be 59.49 CNY for 2023, rising to 74.78 CNY in 2025, corresponding to a price-to-earnings (PE) ratio of 21.2 for 2025 [8][14]. Market Position and Strategy - Guizhou Moutai is focusing on international expansion and targeting younger demographics to enhance brand vitality and innovation [6]. - The company is implementing a multi-channel strategy to optimize distribution and reach a broader consumer base [6]. - The report emphasizes the importance of maintaining product quality and cultural integrity as key drivers for the brand's long-term success [6].