Novosense(688052) GOLDEN SUN SECURITIES·2025-05-23 00:23Investment Rating - The report assigns a "Buy" rating for the company [4] Core Views - The company is a leading player in automotive analog chips, achieving record revenue in Q1 2025, with a revenue of 717 million yuan, representing a year-on-year growth of 97.82% and a quarter-on-quarter growth of 20.66% [1][23] - The domestic demand for analog chips is expected to grow significantly, with a projected market size of 84.3 billion USD by 2025, while the domestic localization rate for automotive analog chips is only about 5% in 2024, indicating substantial room for domestic substitution [2][46] - The company is expected to benefit from the electrification and intelligence of vehicles, with the magnetic sensor market projected to grow from 8.2 billion yuan in 2025 to 19 billion yuan in 2029 [3] Summary by Sections Section 1: Automotive Analog Chip Leader - The company focuses on automotive analog chips and has expanded its product matrix, with over 3,300 product models available for sale by the end of 2024 [1][14] - The company has a stable shareholding structure and an experienced core management team [16][20] - The company’s revenue is expected to return to growth in 2024, with net profit temporarily pressured by stock incentive costs [21][23] Section 2: Demand for Domestic Analog Chips - The analog chip market is expected to grow steadily, with the global market projected to reach 84.3 billion USD by 2025 [2][43] - The domestic analog chip market is anticipated to grow at a CAGR of 11.0% from 2025 to 2029, with automotive and energy sectors leading the growth [46] Section 3: Benefiting from Electrification and Intelligence - The company’s acquisition of Maguan enhances its magnetic sensing IP technology, positioning it as a leader in the Chinese magnetic sensor market [3][42] - The company’s automotive electronics revenue is expected to account for 36.88% of total revenue in 2024, with a shipment volume of 363 million units, reflecting a year-on-year growth of over 100% [35][36] Section 4: Profit Forecast and Investment Recommendations - The company is projected to achieve revenues of 2.96 billion, 3.80 billion, and 4.73 billion yuan in 2025, 2026, and 2027 respectively, with year-on-year growth rates of 51.0%, 28.2%, and 24.6% [4][5] - The report emphasizes the company’s strong positioning in the automotive analog chip sector and recommends a "Buy" rating based on its growth potential [4][6]