LEAPMOTOR(09863) 长江证券·2025-05-25 07:41Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - The company focuses on self-research and cost advantages, achieving an excellent price-performance ratio, with products covering a price range of 50,000 to 200,000 CNY. The revenue for Q1 2025 is projected to reach 10 billion CNY, with a gross margin of 14.9% [2][4]. - The domestic new car cycle is expected to drive continuous sales growth, while overseas expansion through collaboration with Stellantis opens up global sales opportunities [2][7]. Summary by Sections Financial Performance - In Q1 2025, the company achieved a revenue of 10.02 billion CNY, a year-on-year increase of 187.4%, and a gross margin of 14.9%, which is a 16.2 percentage point increase year-on-year. The average revenue per vehicle reached 114,000 CNY, up by 10,000 CNY year-on-year [7]. - The company reported a net loss of 130 million CNY in Q1 2025, significantly reducing losses compared to the previous year, with a corresponding profit margin of -1.3% [7]. Sales and Market Strategy - The company sold 88,000 vehicles in Q1 2025, a year-on-year increase of 162.1%. The C series accounted for approximately 77.5% of total sales, reflecting a 5.7 percentage point increase year-on-year [7]. - The company plans to launch 2-3 new products globally each year over the next three years, with the B10 model already launched and two additional B series models planned for 2025 [7]. Channel Development - As of the end of March 2025, the company has established 756 sales outlets, including 289 core centers and 467 experience centers, covering 279 cities. The company aims to increase coverage to 90% of cities above the county level by the end of 2025 [7]. - The overseas channel count exceeded 500 in Q1 2025, with plans for local assembly in Malaysia and localized manufacturing in Europe by 2026 [7].