M&G(SH:603899) NORTHEAST SECURITIES·2025-05-25 12:46Investment Rating - The report initiates coverage with a "Buy" rating for the company [3][12]. Core Views - The company is expected to achieve stable growth through its dual business model, actively engaging in the emerging "Gaozi Economy" driven by emotional consumption trends [3][4]. - The company’s revenue is projected to grow from 267.68 billion yuan in 2025 to 331.21 billion yuan in 2027, with net profit expected to rise from 15.51 billion yuan to 19.01 billion yuan during the same period [3][4]. Financial Summary - Revenue Forecast (in million yuan): - 2023A: 23,351 (+16.78%) - 2024A: 24,228 (+3.76%) - 2025E: 26,768 (+10.48%) - 2026E: 29,834 (+11.45%) - 2027E: 33,121 (+11.02%) [2] - Net Profit Forecast (in million yuan): - 2023A: 1,527 (+19.05%) - 2024A: 1,396 (-8.58%) - 2025E: 1,551 (+11.14%) - 2026E: 1,729 (+11.49%) - 2027E: 1,901 (+9.91%) [2] - Earnings Per Share (in yuan): - 2023A: 1.66 - 2024A: 1.52 - 2025E: 1.68 - 2026E: 1.87 - 2027E: 2.06 [2] - Price-to-Earnings Ratio: - 2023A: 22.65 - 2024A: 19.95 - 2025E: 16.50 - 2026E: 14.80 - 2027E: 13.46 [2] - Price-to-Book Ratio: - 2023A: 4.44 - 2024A: 3.14 - 2025E: 2.73 - 2026E: 2.57 - 2027E: 2.41 [2] - Return on Equity (%): - 2023A: 20.97% - 2024A: 16.64% - 2025E: 16.54% - 2026E: 17.34% - 2027E: 17.89% [2] - Dividend Yield (%): - 2023A: 2.89% - 2024A: 3.61% - 2025E: 3.98% - 2026E: 4.43% - 2027E: 4.87% [2] Business Development - The company is expanding its retail large store business and office direct sales business, which are driving continuous revenue growth [4][78]. - The retail large store business includes "Jiuwu Miscellaneous Society," which has reached 752 stores by the end of Q1 2025, focusing on creating immersive shopping experiences [4][78]. - The office direct sales business, operated by "Keli Pu," has seen its revenue grow from 227 million yuan in 2015 to 13.831 billion yuan in 2024, contributing significantly to the company's profits [4][91]. Market Trends - The "Gaozi Economy," centered around the consumption culture of secondary IP peripheral products, is expected to grow significantly, with the market size projected to reach 168.9 billion yuan in 2024, reflecting a CAGR of 17.79% from 2017 [4][104]. - The user base for the secondary dimension is vast, with over 500 million users expected in 2024, providing a strong market for the Gaozi Economy [4][106].