Investment Rating - The report assigns a "Buy" rating to Tongcheng Travel with a 12-month price target of HK20.50 [7][29]. Core Insights - Tongcheng Travel's 1Q25 earnings were in line with revenue expectations, with a margin beat. The management highlighted improving pricing trends in domestic hotel average daily rates (ADR) and airfare, expecting this momentum to continue due to resilient travel demand and a low base effect [2][3]. - The company is focusing on enhancing monetization through improved value-added services (VAS) sales, effective cross-selling between transportation and hotel products, and optimized subsidies, which could sustain high take rates of approximately 4% for transportation and 9.5% for accommodation in 2Q [2][3]. - Core OTA revenue is expected to slow down temporarily in 2Q with a year-over-year growth estimate of 13.4%, but is projected to return to high-teens growth in the second half of the year as the base effect normalizes [2][4]. Revenue and Earnings Estimates - Total revenue estimates for 2Q and 2025 remain unchanged at 9.9% and 12.1% year-over-year growth, respectively. The core OTA business is expected to maintain healthy growth at 13.4% for 2Q and 16.4% for FY25E [4][11]. - The adjusted net margin is projected to remain stable at 15.9% for 2Q and 17.2% for 2025E [4]. Business Updates - Gross merchandise volume (GMV) is estimated to have experienced negative year-over-year growth in 1Q due to weakness in domestic airfare, while domestic hotel GMV is expected to show healthy double-digit room night growth [3]. - Outbound air ticketing and hotel room nights saw robust growth of 40-50% year-over-year in 1Q, with management targeting to improve this mix to high-single digits by 4Q [3]. - The company currently manages 2,500 hotels, with over 1,400 in the pipeline, and expects the addition of Wanda Hotel Management to enhance its brand portfolio and profitability [3]. Valuation Metrics - The report indicates a DCF-based price target of HK$24.50, which implies a P/E ratio of 15x for 2025 and 13x for 2026 [5][12]. - The company is trading at a P/E of 13.3x for 2025, which is considered undemanding with a PEG ratio of 0.8x [2][5]. Financial Highlights - Revenue projections for Tongcheng Travel show significant growth from Rmb6,585 million in 2022 to an estimated Rmb19,447 million in 2025, with net earnings expected to rise from Rmb646 million in 2022 to Rmb3,364 million in 2025 [6]. - The adjusted diluted EPS is projected to increase from Rmb0.29 in 2022 to Rmb1.46 in 2025, with a dividend per share expected to grow from Rmb0.00 in 2022 to Rmb0.20 in 2025 [6][8].
同程旅行（0780）：同程旅行2025年第一季度收益回顾持续专注于提升货币化和盈利能力