XGIMI(SH:688696) Guoxin Securities·2025-05-27 00:50Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [6][12]. Core Insights - The home appliance sector is experiencing accelerated revenue growth, with a combined revenue growth rate of nearly 15% in Q1 2024. The white goods segment shows the best performance, benefiting from domestic subsidy policies and strong export demand [12][13]. - The handheld smart imaging device industry, where the company operates, has a market size exceeding 40 billion, with a compound annual growth rate of 14.3% from 2017 to 2023, and is expected to surpass 40 billion in 2024 [2][33]. - The company, Ying Shi Innovation, has become a leader in the global consumer-grade panoramic camera market with a market share of 67.2% in 2023, and it ranks among the top three in the action camera sector [1][40]. Summary by Sections Company Overview - Ying Shi Innovation focuses on the research, production, and sales of smart imaging devices, including consumer-grade panoramic cameras, action cameras, and professional VR panoramic cameras. The company was established in 2015 and has rapidly grown to dominate the market [1][16]. Financial Performance - The company is projected to achieve a revenue of 5.57 billion yuan in 2024, representing a year-on-year growth of 53.3%, with a compound annual growth rate of 66.2% from 2017 to 2024. The net profit is expected to reach 990 million yuan, a 19.9% increase year-on-year [1][18]. Market Dynamics - The global handheld smart imaging device market has grown from 16.43 billion yuan in 2017 to 36.47 billion yuan in 2023, with a forecasted market size exceeding 40 billion yuan in 2024. The market is characterized by high concentration, with the top players capturing significant market shares [2][33][34]. Competitive Advantages - The company has established strong competitive advantages through advanced technology and innovation, including proprietary technologies in panoramic image capture, stabilization, and AI image processing. The marketing strategy includes a comprehensive online and offline sales network across over 60 countries [3][42]. Sales Channels - The company's sales channels are well-distributed, with offline sales accounting for 44.4% and online sales through platforms like Amazon and Tmall making up a significant portion. The balance between online and offline sales is maintained across different regions [24][25]. Future Growth Prospects - The company plans to expand its product range and enhance its marketing and channel coverage, particularly in emerging markets such as Europe. The focus will be on leveraging vertical industry applications and increasing brand penetration globally [3][20].