Deckers-戴克斯户外（DECK）：动态研究：DTC渠道短期承压，FY2026Q1指引不及预期

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][10] Core Insights - The DTC channel is under short-term pressure, and the FY2026 Q1 guidance is below expectations [2][6] - The company reported FY2025 revenue of $4.986 billion, a year-on-year increase of 16.3%, with a gross margin of 57.9% [6][9] - The management expects double-digit revenue growth for FY2026, with HOKA brand growth around 15% and UGG brand growth in the single digits [9] Financial Performance - FY2025 Q4 revenue was$ 1.022 billion, exceeding market expectations of $1.001 billion, with a year-on-year growth of 6.5% [6] - The gross margin for FY2025 Q4 was 56.7%, up 0.5 percentage points year-on-year, driven by an increase in full-price sales of UGG [6] - The company’s inventory at the end of the quarter was$ 495.2 million, a year-on-year increase of 4.4% [6] Regional and Channel Performance - In FY2025 Q4, UGG brand revenue was $2.531 billion, a year-on-year increase of 13.1% [6] - DTC channel revenue for FY2025 Q4 was$ 410 million, a year-on-year decrease of 1.2% [6] - HOKA brand revenue for FY2025 was $2.233 billion, a year-on-year increase of 23.6%, with DTC revenue growth of 23% [6] Future Projections - Revenue projections for FY2026 are estimated at$ 5.412 billion, with a growth rate of 8.6% [8] - The expected diluted EPS for FY2026 is $6.70, with a projected P/E ratio of 15.6 [8][9] - The company aims to maintain profitability through selective price increases and optimizing production efficiency [9]