Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company has shown resilience in its direct sales channels and is focusing on new product development and channel expansion [7][8] - The company experienced a decline in revenue and net profit in FY24, but there are signs of recovery in Q1 FY25 [2][3] - The company is expected to benefit from the recovery of the restaurant market and its expansion efforts [8] Revenue and Profit Summary - In FY24, the company achieved revenue of 1.868 billion yuan, a year-on-year decrease of 1.71%, and a net profit of 84 million yuan, down 37.67% year-on-year [2] - In Q4 FY24, revenue was 504 million yuan, a decline of 11.93% year-on-year, with net profit dropping to 2 million yuan, down 94.65% year-on-year [2] - In Q1 FY25, revenue was 470 million yuan, an increase of 1.5% year-on-year, while net profit was 21 million yuan, down 37.98% year-on-year [2] Product and Channel Performance - In FY24, revenue from various product categories was as follows: staple foods (914 million yuan, -6.88%), snacks (439 million yuan, -13.79%), baked goods (365 million yuan, flat), and frozen prepared dishes (142 million yuan, +273.39%) [3] - Direct sales revenue in FY24 was 809 million yuan, up 4.39% year-on-year, while distribution revenue was 1.051 billion yuan, down 6.03% year-on-year [3] Cost and Profitability Analysis - The company's gross margin for FY24 was 23.66%, a slight decrease from the previous year, primarily due to price adjustments in staple and snack products [4] - The company faced increased selling and administrative expenses, with the selling expense ratio rising to 5.40% in FY24 [5] - The net profit margin for FY24 was 4.48%, down 2.58 percentage points year-on-year, reflecting pressure from gross margin and increased expenses [6] Future Outlook - The company plans to invest in R&D and production resources for baked goods and frozen prepared dishes, aiming to expand its product line and sales channels [7][11] - The company is also exploring C-end business opportunities and enhancing brand building to ensure stable growth [11] - Revenue forecasts for 2025 and 2026 have been adjusted to 2.030 billion yuan and 2.231 billion yuan, respectively, with EPS estimates revised to 0.97 yuan and 1.07 yuan [9]
千味央厨（001215）：直营渠道稳健，关注新品与渠道扩张