NBJF(603997)2025-06-03 12:13Investment Rating - The report maintains an "Accumulate" rating for the company [1] Core Views - The company is expected to enter a harvest period in 2025 due to the ramp-up of passenger car seat production and the integration of Grammer [2][5] - Positive changes observed in 2024 include the first annual breakeven for passenger car seats, asset divestiture from Grammer, and the growth of new products like hidden electric air vents and car refrigerators [5][6] Summary by Sections Company Overview - The company is a leading player in the automotive headrest market and is expanding into complete seat assemblies, creating a second growth avenue [15] - The company has evolved from a domestic headrest leader to a global interior supplier, with significant growth opportunities in the seat business [15][19] Passenger Car Seats - The passenger car seat market is projected to exceed 1 trillion yuan, driven by enhanced consumer demand and increased seat functionality [6][44] - The company has a robust order book with over 20 ongoing projects, expecting revenues from passenger car seats to reach 5-7 billion yuan in 2025 [6][9] Grammer Integration - The integration of Grammer has seen operational improvements in Europe and Asia, while the Americas have faced losses [6][22] - The company plans to divest the loss-making TMD assets in North America, which is expected to improve overall financial performance [6][22] Financial Projections - Revenue is forecasted to grow from 25.99 billion yuan in 2025 to 32.11 billion yuan in 2027, with a compound annual growth rate of 17% [8] - Net profit is expected to rebound significantly, reaching 631 million yuan in 2025 and 1.45 billion yuan by 2027 [8] Market Trends - The average value of passenger car seats is anticipated to rise to 5,000 yuan by 2025, with the domestic market size projected to reach 139.1 billion yuan [44] - The company is well-positioned to capitalize on the growing demand for advanced seat features and lightweight materials [43][44]