Investment Rating - The report gives a "Buy" rating for the company, Guming (1364.HK) [5][13]. Core Viewpoints - Guming is a leading affordable fresh tea beverage brand with multiple advantages, having expanded from Zhejiang to nationwide coverage with over 9,914 stores across 200 cities by the end of 2024 [1][25]. - The company has a strong supply chain and unique channel strategies that support rapid growth, particularly in lower-tier cities, where the market potential is significant [2][11]. - Guming's average quarterly repurchase rate reached 53% in 2023, significantly higher than the industry average of less than 30% [25][60]. Summary by Relevant Sections Company Overview - Guming has been deeply involved in the fresh tea beverage market for over a decade, establishing a strong presence in lower-tier cities and towns, which are expected to see a CAGR of over 20% from 2024 to 2028 [1][2]. - The company operates a franchise model that has attracted many franchisees due to high single-store profitability, facilitating rapid store expansion [2][11]. Market Potential - The fresh beverage market in China is projected to exceed 600 billion yuan in 2024, with the fresh tea beverage segment being the largest, estimated at over 300 billion yuan [1][52]. - The report highlights that the affordable price segment is expected to grow at a CAGR of 20.8% from 2024 to 2028, indicating strong demand for Guming's offerings [1][55]. Financial Projections - The company is expected to achieve net profits of 1.96 billion yuan, 2.36 billion yuan, and 2.76 billion yuan for the years 2025, 2026, and 2027, respectively, with corresponding EPS of 0.82, 0.99, and 1.16 yuan [3][4]. - Guming's revenue is projected to grow from 7.68 billion yuan in 2023 to 15.26 billion yuan by 2027, reflecting a robust growth trajectory [4][8]. Competitive Advantages - Guming's supply chain is identified as a core competitive advantage, enabling the company to offer high-quality products at competitive prices while quickly responding to market demands [2][11]. - The company has implemented a regional density strategy that enhances brand recognition and customer loyalty, further driving sales growth [25][60]. Expansion Plans - Guming plans to increase its store count by 2,000 in 2025, focusing on regions such as Anhui, Hubei, Hunan, Guangdong, and Guangxi, with a long-term goal of reaching 20,000 stores [2][11]. - The introduction of coffee products is expected to contribute positively to store revenues, with sales growth of approximately 10% per store [2][11].
古茗（01364）：投资价值分析报告：全品类货架型品牌，“结硬寨”践行长期主义