Shede Spirits (SH:600702) HTSC·2025-06-06 03:00Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of RMB 70.68 [8]. Core Views - The company focuses on long-term healthy and stable development, with recent operational performance under pressure but showing signs of recovery during the May Day holiday [2][4]. - The company emphasizes channel health and inventory reduction, expecting to achieve a breakthrough after a period of adjustment [1][4]. - The company aims to enhance brand influence and sales through targeted marketing strategies, particularly focusing on core products and younger demographics [3][4]. Summary by Sections Operational Performance - The company reported a challenging Q1 but maintained stable sales for its flagship product during the May Day holiday, with a focus on graduation banquets [2]. - The company has successfully reduced inventory levels, with over half of its distributors maintaining healthy inventory levels (2-3 months of stock) [2]. Financial Projections - The company forecasts net profits of RMB 413 million, RMB 445 million, and RMB 501 million for 2025, 2026, and 2027 respectively, representing a CAGR of 13% [5]. - The expected EPS for 2025, 2026, and 2027 is RMB 1.24, RMB 1.33, and RMB 1.51 respectively [5]. Market Strategy - The company is committed to long-term strategies, focusing on four core products and leveraging both online and offline channels to drive sales [4]. - The company plans to cultivate consumer habits and enhance product quality, branding, and cultural aspects to adapt to market changes [3][4].