Workflow
健之佳:销售费用率略有提升,门店数量仍保持稳定增长-20250606

Investment Rating - The report maintains a "Buy" investment rating for the company [1][7]. Core Views - The company's performance in 2024 was impacted by an increase in sales expense ratio, leading to a decline in net profit [4]. - The company achieved a total revenue of 9.283 billion yuan in 2024, representing a year-over-year growth of 2.23%, while the net profit decreased by 69.08% to 128 million yuan [4][10]. - The company continues to expand its store count, reaching a total of 5,486 stores by the end of 2024, with a net increase of 370 stores [5]. - The company has over 26 million effective members, with member consumption accounting for nearly 70% of total sales, supporting stable growth [5]. - The company is focusing on differentiated competition and multi-channel operations, with online channel revenue growing by 19.51% year-over-year, accounting for 27.9% of total revenue [6]. Financial Summary - The company forecasts revenues of 10.1 billion yuan, 11.05 billion yuan, and 12.003 billion yuan for 2025, 2026, and 2027, respectively, with year-over-year growth rates of 8.80%, 9.41%, and 8.62% [7][10]. - The projected net profits for the same years are 196 million yuan, 242 million yuan, and 271 million yuan, with growth rates of 53.1%, 23.3%, and 12.2% [7][10]. - The company’s earnings per share (EPS) are expected to be 1.27 yuan, 1.56 yuan, and 1.76 yuan for 2025, 2026, and 2027, respectively [10].