M&G(SH:603899) Huafu Securities·2025-06-08 08:13Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 20% against the market benchmark within the next six months [20]. Core Insights - The company has announced a strategic partnership with Tencent Video to launch new products based on popular domestic animation IPs, enhancing product value through a combination of strong IP and functionality [3][4]. - The collaboration aims to tap into the growing demand for domestic cultural products among the youth, with a significant portion of the target demographic expressing interest in purchasing products that incorporate national elements [5]. - The company is expected to see steady growth in net profit, with projections of CNY 1.55 billion, CNY 1.74 billion, and CNY 1.96 billion for the years 2025, 2026, and 2027 respectively, reflecting growth rates of 11.3%, 11.9%, and 12.8% [6]. Company Strategy - The company is focusing on an IP-driven strategy, having previously collaborated with various domestic and international IPs, and aims to leverage this partnership to enhance its product offerings across multiple categories [5]. - The retail segment, particularly through its brand "Jiumu Zawush", is expected to see an increase in the proportion of IP-related products, with membership surpassing 10 million [5]. - The company is actively engaging with new consumer trends, particularly in the context of the back-to-school season, which is anticipated to drive sales of its new IP-based products [5]. Financial Projections - Revenue forecasts for the company are set at CNY 26.69 billion, CNY 29.82 billion, and CNY 33.21 billion for the years 2025, 2026, and 2027, with growth rates of 10%, 12%, and 11% respectively [7]. - The projected earnings per share (EPS) for the same period are CNY 1.69, CNY 1.89, and CNY 2.13, indicating a positive trend in profitability [7].